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© AN HONORABLE GERMAN

The sports section of the USA Today showed off some pretty kicks from Ryan Lochte at the Olympic Trials in more ways than one. An interesting article published in the first week of July, 2012 showcased a flashy pairs of shoes that brought good luck to Lochte, by winning him the 400 meters. His raving tweets are creating ripples among his followers, who are waiting to get a peep into his awesome collection of over 130 pairs of shoes and footwear.

Sparkly green was the color that was flashing on his feet as he competed in three different events over a period of 60 minutes. The shoes made especially for him by Speedo, include emerald rhinestones in the design. The director of marketing at Speedo said to a New York Times reporter that Lochte wanted "green "as he was keen to create a stoic impact on the pool deck.

Ryan Lochte's awesome shoes are creating waves among his surging fans with the Olympic fervor reaching higher levels with each passing day. The six time Olympic medalists with four world records under his belt would love to flash around the "bling" in gold, as much as he enjoyed doing it with his shoes.

© Chris Hunkeler

The Nike+ fitness tracking system for shoes, the largest connected fitness network, is finally going to be an in-built feature. Nike has announced that the fitness tracking sensors will be embedded into the insoles of the athletic shoes like Hyperdunk+ basketball shoe and the LunarTR1+ trainer for men.

The sensors on the shoes are enhanced in such a way that the Hyperdunk+ can also measure the wearer's elevation on a dunk. These sensors can wirelessly transmit the workout data to certain Apple iOS devices like the iPhone, iTouch and the new iPod Nano. While the iPhone 4S and the new iPod Nano have the receiver built in, the older devices need an adapter to receive the data. This data can also be transmitted to a PC.

With the introduction of these new shoes, Nike has also kick started a campaign with the title "Game On, World". The fitness challenge will allow wearers to challenge their friends to fitness goals. Though this may not be a new concept, Nike has a firm grip on this small but emerging market for fitness shoes. Approximately $2.7 trillion was spent by the U.S. on healthcare in 2011, and Nike has the marketing skills required to make this campaign larger. While Google Health might seem to be a competitor, Nike+ fitness shoes have made their presence felt since 2006. The mobile health world is already applauding the campaign and iPhone ECG creator Dr. Dave Albert has tweeted that the Nike+ technology for shoes could also be used for monitoring people with chronic diseases.